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South Studios
Morty's flame mascot

Morty'sPizza

Client
Morty's Pizza
Year
2026
Location
Doha
Services
TV spot, Campaign, Photography, Reels

(01)The brief

Morty's launched four ranch dips — jalapeño, classic, buffalo and BBQ — and wanted a campaign as playful as the flame-headed mascot on the box. We made a 20-second family spot for TV and built “Ranch Every Slice” around one simple idea: no slice goes undipped.

(02)Photography

8 frames
Ranch dressing poured over a pepperoni slice
Ranch dressing poured over a pepperoni slice01
A hand placing a jalapeño ranch dip into the pizza box
A hand placing a jalapeño ranch dip into the pizza box02
Overhead of pizza, dips, wings and a game of cards on an orange grid table
Overhead of pizza, dips, wings and a game of cards on an orange grid table03
Pepperoni and jalapeño pizza with the Morty's flame mascot
Pepperoni and jalapeño pizza with the Morty's flame mascot04
A hand reaching for glazed wings on an orange set
A hand reaching for glazed wings on an orange set05
An open Morty's box with four dips on an orange steel table
An open Morty's box with four dips on an orange steel table06
Pepperoni slices pulled apart in close-up
Pepperoni slices pulled apart in close-up07
Pepperoni pizza and dips on a white grid table
Pepperoni pizza and dips on a white grid table08

(03)Reels

2 films

(04)Creative direction

We built the set in Morty's own orange: grid tile, perforated steel, a skateboard and a deck of cards on the table. Hard sunlight, saturated colour and hands in every frame — the pour, the pull, the reach for the last wing — so the dips always feel like part of the moment, never a product on a plate.

Nine final frames from the Ranch Every Slice campaign
Contact sheet — final selects2026

(05)Film

2026
A family sharing Morty's pizza on the sofa

Output

  • 0120-second TV spot — family night in
  • 02Campaign key visuals — “Ranch Every Slice”
  • 03Product photography for four dipping sauces
  • 04Reels and behind-the-scenes for social
Bruno Pizza — photograph by South Studios

Next project02

Bruno Pizza.